Place ipod is distributed with both the methods that is direct and indirect distribution was a trojan horse that delivered quite a bit of business intelligence to apple billboard and newspaper are required to focus on the target market and then lost its position. I believe the target market for the ipod to be from middle school ages to adults that would mean everyone who has access to and knows how to use a computer the ipod is for those persons who like. Hi, i have problem finding apple ipod's target market (demograghic and psychographic) for my school's final project please advise.
In a way, apple has long aimed to have a range of products to appeal to consumers at different price points in macs, for example, we had the mac pro versus the imac for the desktop market, and. Apple doesn't add features or change products in a panic -- it added a camera to the ipod touch only when it was ready, and even then, it was careful not to make it better than the iphone 4's. Target audience for apple ipod the core target market for ipod is young adults and teenagers ipod a music player has a differentiated market segmentation characterized in age, gender and desire for image.
Today, product strategy is at the core of the marketing strategy of apple furthermore, it has become the competitive advantage of the company and its flagship products to include the macbook, ipod, itunes, iphone, and ipad. So who is their best target market, in your opinion existing apple computer users is the obvious first choice, but that's not going to carry them very far i think they're hoping for a userbase closer to what ipod has than what apple computers have. Why apple is a great marketer the target market was not big business, but rather artistic and design-oriented fringe business sectors and the educational sector first, apple dropped its.
Apple made the ipod huge because of its marketing techniques however, it was also a success because it was their main focus for many years they made people feel as if the ipod was a perfect piece of machinery through how much time they spent on it and through the customer service they provided for it. Apple's ipod: a bite of innovation apple is a top tier consumer electronics manufacturer that differentiates itself by offeringdesign-oriented, user-friendly, innovative, and hip products at premium price. The statistic shows the market share of apple in regards to sales of the iphone within the smartphone segment from 2007 to 2018 in q1/2018, 156 percent of all smartphones sold worldwide were an. Although apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary apple target market demographics this is because teens are attracted to the value of an ipod and this translates into wanting iphones, macs, and other products later. Iphone target market students at any level, in fact, are iphone target demographics because the use of an apple product is a bit of a status symbol after all, you don't just own a smartphone.
Apple's target market is a nice blend of people who aren't interested in computers and premium users (thanks to the other answerers) one could say: apple has redefined the market of computers, phones, software, services and now watches - by designing an attractive, extra-functional, relatively easy-to-use product. Apple is marketing to people who have a few characteristics 1) middle/upper income folks who are willing to pay a bit more for a better user experience paying 500 more for a computer is not a. Apple segmentation, targeting and positioning represents the core of its marketing efforts segmentation involves dividing population into groups according to certain characteristics, whereas targeting implies choosing specific groups identified as a result of segmentation to sell products common. Teenagers are considered one of apple inc's target marketsteenagers use ipods for many reasons some of these reasons are to socialize with friends, listen to music and go on facebook, msn, twitter etc.
With every manufacturer in the market targeting the ipod mini, apple has moved the target by redefining the midrange product category the flash-based ipod nano offers all the features of the high-end ipods and adds some more, while bringing a truly impressive form factor to market. The marketing strategy of apple discusses its distribution, marketing, bcg matrix and others apple has given us many delights over the years including the macbook, the ipod, iphone, ipad, iwatch, itunes and others and it is known as one of the most innovative companies. That meant market segmentation is no longer a priority, because apple's target market is now the global market apple markets its products to cater to anyone and everyone who is looking for great value and high quality - all over the world.
Apple doesn't target markets it targets people by matt asks you about your target market, remember that every market is composed of individual customers, and. In developing its marketing mix, apple inc uses an approach that focuses on premium branding this approach involves capitalizing on the premium brand, and ensuring that all of the 4p elements support the maintenance of a strong brand image. The ipod's main target marget are the teens and preteens largely due to the purpose or function of this product, entertainment the ipod and all its ancestors utilise the gaming/apps capacity and the downloading of music. Apple inc's target market is customers with unique needs when it comes to the purchase of electronic gadgets apple inc is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company's products are made to suit different end users' specifications.